Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every [...]
Posts Tagged ‘Attitudes’
Marketing Research: Know Your Customers
Posted by admin on December 20th, 2009
Posted in Articles 
Tags: Attitudes, Business Finances, Choose One, Competitive Advantage, Customer Profile, Demographic Information, Education Level, Elderly Women, Impulse Buying, Knowing Your Customers, Launching A New Product, Level Behavior, Longterm Relationships, Market Research, Marketer, Marketing Research, Mechanisms, Product Consumers, Product Launch, Reputation 
No Comments »Advantages and Disadvantages of the Qualitative Research Methods
Posted by admin on October 2nd, 2009
Qualitative research is used to denote approaches which are supported by a set of hypotheses concerning the way the social world functions. It deduces many of its basic principles from the perspective that there are fundamental differences between the science of human world and science of natural world and consequently needs to use distinctive methods. [...]
Posted in Articles Tags: Aim, Attitudes, Evolving Concepts, Experiences, Explanations, Fundamental Differences, Hypotheses, Looking At The World, Perspective, Phenomena, Qualitative Methods, Qualitative Research Methods, Quantitative Methods, Quantitative Research, Relationships, Science World, Stress, Validity, Variables, World Functions No Comments »